Whether trying to fit keywords into a brief blog post, or attempting to convey to an audience multi-layered meanings in a complex Renaissance comedy, signposting is the essence of good writing. If Shakespeare was around today, as a struggling playwright and actor,

I am not sure where 2012 went, it seemed to fly by so quickly! It was a fantastic year for Literary Yours and we gained some amazing clients while continuing to work with those who have been partnered with us

With the Christmas holidays around the corner most of the business world is busy preparing for the break, myself included. I have decided to take two weeks off from copywriting this year, for the first time since I went into

Just a quick one today as I am run off my feet. I just watched a brilliant video with Stephen King talking about writing and how it has evolved. It’s only a couple of minutes long and makes interesting watching

Once you have created the concept and strategy of your brand new email marketing campaign it’s time to start working on the copy. Whether you choose to use a copywriter or work on the content yourself you will need to

Blogging directly on your main website has several advantages. With each post a new URL is created, allowing search engines to index more information, helping to establish what your website is about. It’s also excellent for directing more readers to

There are a few reasons why businesses are slow to start blogging. These are usually:

• You may not be able to spare the time
• You might not be sure that it will add value
• You aren’t confident with your writing skills

Once you realise

The temperature in the office has certainly dropped over the last few days and it was never really warm in the first place. Looking on the bright side it does mean I have been moving around more, getting out of

When I started out blogging the first place I started was on WordPress. It’s a brilliant place to set up a blog or to host your own website. The problem is there are lots of different ways to make small

Digital copywriting and social media go hand in hand as far as I’m concerned. Once you have created new content for your website the first thing you should be looking to do is attract traffic to come and take a

I am a bit of a sucker for buying domains. When I think of what I consider to be a great name for a business I head straight on over to 123.Reg and see if it’s available. A lot of

I have been keeping a close eye on my Webmaster tools this week after I noticed a rise in traffic heading to my site. I wasn’t sure if that was due to the extra work I have been doing to

It has been a full on week again this week with new clients, plenty of enquiries and an abundance of Christmas articles to work through. It’s a good job the weather has been so horrible, it makes it easier being

One of the latest jobs to come my way involves working on the blog for Worcestershire Property Search in my role as copywriter for Sharpmonkeys. This is a site that allows any person or business to search for a suitable commercial

You have a newly designed website built by your fantastic web designer and now it’s time to fill it up.  It’s easy to simply throw some words on the pages but the words and content you choose to use could

I found a great infographic titled "Work Smarter-Not Harder" and think many of the points made can be applied to those of us who blog for business. Writing may not be physically demanding but it sure does involve a lot

It can be challenging coming up with new and fresh content day after day. Within a week or two you may find your ideas dry up and soon you could find yourself tempted to only speak about your products and

The dark evenings mean we are seeing less and less sunlight here in the office. I am trying not to let that get me down by enjoying lovely seasonal dinners in the evening, is it possible to eat too many

Today I am going to share another blog I work on for Sharpmonkeys in my role as a copywriter. I have been writing five posts per week for the Royale International Group for well over a year. In recent months

Going above and beyond the call of duty is often commended and even rewarded; this is not the case with SEO copywriting. When you have picked up tips on how to produce optimised content you might be tempted to

I want to share three more tips on how to create SEO friendly content for your website. Yesterday we looked at the importance of researching your target audience and keywords and considering spelling and grammar. Today we will finish up

Over the next couple of days I will be sharing some tips on how to incorporate SEO into your content.  Today I will be sharing why SEO copywriting is important and sharing three tips on how to use it in

It’s been another busy one this week. I have lots of new projects to get my teeth into and I am loving the new themes that are certainly keeping me entertained.  As you can imaging with Christmas around the corner

While I agree with writing primarily for readers, it's important to remember the search engines to help boost your rank. With these five steps you can create SEO friendly content time and time again. Use them wisely and ensure your

Last year I was asked to provide a quote for my copywriting services to a medium sized business in the UK. After examining my prices I was told that they would prefer to use someone cheaper so they hired a writer

Being a copywriter allows me to exercise many different voices and writing styles throughout the day, which is one of the aspects of the business that I adore.  If you have young children, or have friends who do, why not

When watching the fireworks this week think about how you want to draw the crowds and wow the spectators into putting their faith in you and your services through effective communication. 

With Halloween and the half term break it’s been a pretty exciting and exhausting week here in the Literary Yours office. Despite all of the interruptions we have managed to publish plenty of content for you so here’s what you’ve

I came across a useful copywriting infographic and I thought I would share it with you. There are some excellent points that are certainly worth noting. 

Images are great for blog posts. They help to break up the content, add interest especially for scanners and help you to take advantage of the benefits of social media sites such as Pinterest.  If possible it’s always worth using

Horrific blogging can have serious negative effects on your search engine optimisation and all those potential customers visiting your website. There are some frightful errors that you must avoid at all costs to avoid your blog from damaging your business

For almost two years I have been combining my copywriting services with social media right here on the Literary Yours website. It’s worked well and I have managed to attract clients for both, but now it’s time for a change.

It can be disheartening to work for many hours on a post only to have it viewed by one or two people. After all the point of blog posts is often to help increase traffic to websites. The steps you

I'm going to share how I work to wade through the treacle like sludge of my brain that works to stop my creativity making it to my fingertips. Hopefully these tips will help you to learn ways to persuade the

Here are a few guidelines on how I work to keep the attention of the readers on the copy I create for each of my clients.

According to a recent study writers have an increased risk of suffering from mental illnesses such as anxiety, bipolar, unipolar depression, substance abuse and schizophrenia.  The research that was conducted by the Karolinska Institute in Sweden studied more than one

Feel you need to strengthen your writing skills? Here are ten excellent tips for you provided by Brain Clark over at Copyblogger. 

Over the past couple of weeks I have been working with multiple clients creating blog posts aimed at Christmas shoppers. It may seem early but in fact if you are only beginning to think about how to attract those millions

As a copywriter I am often bombarded with calls and emails asking me to manage blogs. As a website owner myself I completely understand the request.  I know first-hand how hard it is to find a small gap in the

When it comes to working on a blog you need to figure out your own schedule.  I think it’s impossible to tell a business owner to blog once a day if they work on their own. It’s just not possible

This week I am interviewing Sam, a remarkable woman who is passionate about supporting local businesses. This is an area of great interest to me too and it’s refreshing to follow someone who openly supports her community on her social

If you follow Literary Yours on Facebook you will probably already be aware that I have been working with Vivalution over the past few months. Vivalution is a small business network with a difference.  You will find the usual support

I stumbled across this useful infographic which is full of very valuable quotes that will benefit anyone trying to market their business, or themselves.  Read my take on the quotes below and possible ways copywriting can be used to help

It’s easy to concentrate on work a little too hard and forget some of the perks that come with the self-employed territory. You never know when you will need to rush out to pick up your child from somewhere, head

Today is my birthday and I plan to take a break from copywriting for the next twenty four hours while I celebrate reaching my mid-thirties. So I thought it would be a great idea to feature another inspirational blogger today.

Today I am interviewing the delightful Delia Rusu.  I first ‘met’ Delia via the 31 Day Blog Challenge and we have managed to stay in touch thanks to our social networking sites.  Delia runs EsoGrafx offering excellent and affordable graphics.

WIN an Istafy iOS App for your Iphone, iPad or iPod Touch!

The wonderful guys at Kentdome LLC have teamed up with Literary Yours to hold a promotional giveaway! We have 10 codes for their brand new app, Instafy, to giveaway

All the fun and merriment of the last few days comes to an end tomorrow. While the weather has been unkind most of the UK has been able to join in all the festivities. To soften the pain of heading

A couple of weeks ago I asked my Facebook fans to share their favourite apps with me.  I had some great responses and found some cool apps to try out such as Cyclometer and iBirds. After reading the responses I

A couple of years ago I had a website called ‘Writers Tips’.  The site has been public all this time but I have now deleted it, so I thought I would share a few posts on here rather than have

The second of the Inspirational Blogger Interviews welcomes the delightful Tiffany Washko.  Tiffany is the owner of the Nature Moms Blog which is full of fantastic blog posts that will keep you entertained for hours. 

Did you know that most people looking for information or entertainment online will scan pages and content? People are impatient and often they want to be able to find only the information they seek, unwilling to read through a lot

It is common for bloggers turn their archive of blog posts into eBooks in order to make a profit. With many hours of work going into your blog it makes sense to try and use your knowledge and expertise as

After I left school I went from one job to another, experimenting and trying to find my calling. When I got fed up of working I went back to college. I started hairdressing and beauty (dropped out in two weeks),

I have received a few emails since my last post requesting information on how to create a Tumblr account and blog. The user interface is rather unique and it can be a little daunting at first, but it’s well thought

Deciding where to host your blog takes time. Many people choose WordPress, and rightly so, it’s a great site with loads of excellent features and plugins designed to make blogging easier. Blogger is also popular thanks to the easy incorporation

Are you into networking? If you follow my blog you will already know that it’s a passion of mine. I love to get involved in online environments for many different reasons.  I use networking as a way of reaching out

A quick post today about Google human raters.This is part of the algorithm processed used by the search engine giants to help determine how your website ranks in website. Human raters help to support the automatic algorithms changes. They play an

This has been my second attempt at the Ultimate Blog Challenge and I am pleased to report I have managed 31 posts in 31 days! I even have a couple of drafts ready to be edited and published at a

As a copywriter I find plagiarism to be an area of concern. I don’t want my articles and blog posts to be used without my permission so I need to have a way of checking this. In addition to this

Happy Monday morning everyone. I have just popped in to show you a fantastic Infographic I found which will perhaps make you consider using social media in your marketing if you aren't already. Many businesses are still confused by 

It wasn’t too long ago when I wrote a post talking about time management, offering up some tips and requesting information regarding great task management software. Well, since that post I have discovered perhaps the most useful app I

On Wednesday I created an article about the latest Google algorithm updates, now known as Google Penguin.  After I published the post I received a tweet from a concerned website owner asking how he could tell if he had been

As it is Friday and I have just completed 45 pages of health and safety web copy, today's post is going to be short and sweet. If you follow me on Twitter or Facebook you will probably know one of

As a SEO copywriter I help clients create great content for their websites. Content is king these days, and it is possible to really improve traffic to your site by adding regular blog posts full of original information and news.

Welcome to the first interview in my new series, The Inspirational Blogger Interviews. Today I shall be talking to the wonderful Kimberly Bacso, the owner and writer of The Daily Details. 

Google have announced that as from Tuesday 24^th 2012 (yes that’s right, it’s already beginning to take effect) a new algorithm change will be rewarding high quality sites.  The fight on cutting out the poor sites from the search engine results

I have decided to conduct a series of interviews with blog owners and writers. The idea behind the interviews is to spark conversations concerning different uses of blogs, and the various ways they are managed.

The hashatag on Twitter gives you a way adding keywords to your Tweets. This helps others to find interesting links and people to follow. I got to wondering how many times #blogging was used in the last month. Are people

If you are a business think about which seasonal events have been prosperous for you in the past, and are relevant to your business.  If you sell ladies attire focus on Mother’s Day, Valentine’s Day and Christmas for example. Chocolatiers

Humans are creatures of habit. We like to have a routine, well most of us do anyway.  So when you decide to run a blog you have to be aware of your own habits and work around them to create

As my clients build up time management becomes more important every day. If you are planning to start a business or hoping to make money through your blog you will soon realise that every second counts.Copywriting for a living

Terms and conditions won’t be a miracle cure, but they do give some protection. You have clearly set out what you expect ad what you give in return. They show clients that you are prepared to charge interest and that

• Your site needs to look great, appearance does matter when it comes to websites
• A search box is useful for visitors and for you. Use the search box to discover keywords used frequently by the people visiting your blog.
• Add an RSS

The beauty of the Ultimate Blog Challenge is finding some great blog posts and writers who can inspire you. I thought today I would share some interesting posts I have discovered in the first half of the challenge and perhaps

As it is Saturday (it is Saturday right? This week has gone by so fast!) I thought a little bit of fun would be appropriate. So here are 30 Dr Seuss quotes that can change your life, or at the very

Before we go any deeper Google announced on their official blog that there are now 170 million people who have ‘upgraded’ to Google+.  This figure sounds impressive however seeing as Google+ is now mandatory for anyone opening any type of

If you blog then a Twitter account is essential for driving more traffic to your posts and getting your content read. Many of my friends don’t get on with Twitter, but if you have your own website or enjoy reading

As I have spoken about Google + recently you will probably already be aware that I feel this is a network that is well worth getting involved in. In the next few days I shall create a blog post giving

One of my favourtie work related blogs is Problogger. This is a great place to come up with new deas, to find people who I relate to and can relate to me and a place to go to for

The addition of new content on a frequent basis is also great for search engine optimisation. The more brand new links to your website and can help search engines associate your site with your keywords. Remember there is no need

If you don’t have the time to dedicate to multiple social networking sites I still believe it is important to spend time creating a great profile full of all your information. Try to post your links on the site and

If you use social networking for your business, or are the admin for multiple sites it is important to try and maximise the time you have available for social media marketing. Thankfully there are some useful apps and software that

My blog post today is short and sweet reminding start up business owners to take the pressure off from time to time. Weekends soon lose their meaning, and if you are like me you have probably been working late into

The Internet is often the first place people will turn to try and find fast and effective answers to their questions. By recognising the problems commonly experienced by your target audience you can provide a better service and give your

Since becoming more aware of my health as I reach my mid-thirties I have started to try and live a healthier lifestyle, however running your own business makes this difficult. Take today for example as soon as I woke up

Blogs are hard work to maintain, which is why it is a good idea to show support to those who also indulge in this activity, be it for business or for pleasure. By taking the focus away from your own

Building trust in your readers is useful whether you have an ecommerce website, are looking to profit from advertising on your blog or simply because you want to be heard and increase the amount of followers you.  A blog provides

If you are trying to market your website to make a living rather than as a personal project it is a good idea to look into your keywords. There are companies who will charge you for doing the research on

Back in January I signed up for the Ultimate Blog Challenge and found it to be a great experience. The idea is to post one blog post each day for an entire month. Sounds pretty easy but it certainly isn’t

Yesterday I attended the Social Media Examiner first even live video web chat on Facebook, and was thrilled to see that Jason Falls (one of the authors of ‘No Bullshit Social Media’ was the guest speaker. In the short

If you blog for business the chances are you will not need to be concerned with Google’s approach to removing controversial content. However not everyone blogs on their company website, many people still love to create their own blogs as

To celebrate the final arrival of the brand new Literary Yours website I have decided to organise a giveaway. There are three sets of gifts for three winners who will be chosen at random. The three gifts include a

Whether you like the introduction of the business page timeline or not you will need to come to terms with the changes. As of March 30 2012 all business pages will automatically change so it is a good idea

Well there are many trains of thought on which titles can encourage more traffic to your site, however I believe that as long as you keep it relatively short (70 characters is all that will show up in the SERPs),

During the Ultimate Blog Challenge I requested some help from fellow writers and bloggers in the form ofguest blog posts. Within a matter of hours I was contacted by Bryan William Myers who was kind enough to create a post

This is the last day of the 31 day blog challenge, and I have to say I have found it to be a very rewarding experience. On a personal level I have discovered new websites and writers who have taught

You may feel that writing blog posts for others has no benefits for you whatsoever. Guest blogging obviously can be fantastic for the owners of the blogs you are writing for, they get your well written articles without paying

A lot of weight is given to search engine optimisation although not everyone is a fan. There are black hat techniques which can cause more damage than good but when done well, SEO is well worth spending a little time

This week I want to focus on some of the best ways of helping your blog gain more traffic. Yesterday the focus was on how to add a simple RSS feed to help your visitors subscribe to your blog, today

The trouble with blogs on the Internet is that there are so many of them. I read dozens of blogs each day sometimes for business sometimes for pleasure. The problem I have is that I find an excellent blog which

As I have had very little time to write for my own site this week I thought I would write a short post about the benefits of choosing a copywriter to help maintain your business blog. When I started this

When I am asked about my career the same questions keep popping up time and time again. I enjoy talking about my job with my friends and family but I wondered how many casual writers out there are aware of

I am going to keep things short today mainly because it is almost midnight and I have only just finished work. The other reason is that I have written so much this week that my right hand is playing up

As a social media manager it is obvious that I will sing the praises of the powerful and popular networks designed to help us get connected. The benefits of jumping on-board and socialising your businesses are numerous. By having

If you are a business your main concern is probably making sure that each blog post is designed to help your SEO. It is true that search engine optimisation and blogging are perfect for each other. Blogs give you the

Although it already feels as if New Year’s Eve was months ago, the actual truth is it is we are still taking our first tentative steps into the brand new year ahead. Many of us make resolutions for ourselves, seeking

Creating profiles doesn’t take too much time, however if you want to look professional it is worth ensuring the landing pages are attractive, informative and appealing. This may require the adding of graphics, using applications to create attractive pages and

In this digital age it has become more and more important to start getting involved in social media. The entire internet is becoming a place to share likes, to recommend products, to make complaints and to get involved.

You may be toying with the idea of writing for a living. There is plenty of work out there and it is possible to make a good living from writing for others. However, if you are nervous about getting started